One of the best things that exists within digital marketing is the diversity of strategies that we can use in the most diverse types of businesses. Being your small, medium or large bar, having a digital strategy to win more customers is key. There are several ways to reach your audience on the internet, as users can be on several different channels.
First, you must know who your audience is on the internet. What sites does he like to visit, what social networks does he use, what kind of language does he accept? All of this is very important when it comes to planning your bar’s digital marketing campaign. Once you’ve identified your audience and where they’re most likely to see your brand, it’s time to take action. Let’s punctuate 7 strategies you can use to promote the name of your bar on the internet:
Paying less is always interesting, as long as the service is well performed. If your bar has a Facebook page, for example, you can make discount promotions where the customer must bring the image advertised by the bar to get a discount on the spot. So you’ll know how many customers are watching you on Facebook and will go in person at the bar.
Another idea is to advertise on-site promotions and ask for user interaction. The ideal is always to communicate and ask for a response from the public so that the page is not “talking to itself”.
To get more people in touch with your brand, you can work with a campaign on the Google Display Network by displaying banners from your bar on sites related to your business.
You can choose campaign targeting, watch time, frequency cap, and other features. The Display Network is a media with a very large reach and costs are lower than if you decide to buy private spaces on advertiser sites.
Create a fanpage to interact with your audience and be engaged with the reality of social networks. Watch what your audience likes to see in your news feed. No use publishing anything. The digital public is more and more demanding and they want, more than ever, to relate to brands.Address relevant topics and create a personality for the fanpage of your establishment.
Remember that Instagram is a social network of images, so do not write too much in the publications you make. Post new drinks, photos of employees joking, enjoy the affairs of the moments and hit the hashtags.Instagram is a great tool to make your bar profile more humanized and not something plastered and business.
By doing a good job of social media you can achieve organic growth. Act content and be present at the times your audience most uses the network.
Your page evaluations will tell you if your bar delivers what it promises and will influence the decision of a good number of users. This is one of the most important points of a good digital marketing strategy for bars. Evaluations are your social proof and users rely more on the opinion of others than on what you speak. Use this tool to your advantage.
Invest a good chunk of your money at strategic times when people are in droves looking for bars and restaurants.
You can leave your campaign already structured to make it easier to manage the ads, but you should have full attention to the times and days when your campaign will be stronger.
When we work with digital marketing campaigns for physical businesses, we need to create different ways of measuring who the people affected by ads are. Use your creativity to take the customer from online to offline.
A content marketing strategy can also be a great alternative to bring your notoriety to your bar. There are hundreds of different subjects you can tackle to keep your audience entertained and nurtured with relevant content.
The blog format often allows you to delve deeper into the subjects and use more educational language. Including, working with blog content is a great way to be found in Google’s organic search
For digital marketing of bars an email marketing campaign should be very well planned and fulfill a timeline properly. The email’s will serve to you to spread the contents of your blog and also to warn about promotions.
When working with a newsletter campaign you have one more resource to get your customers’ emails. You can even make a loyalty club for subscribers, with exclusive deals that no one will want to miss.